I Like The Wine, Not The Label apparel is inspired by the beloved series, Schitts Creek. The character, David, expressed to his friend, Stevie, he is open to loving anyone regardless of gender. Love comes all shapes, forms, sizes, and colors. It is not cookie cutter or identical to others. It is a unique expression and bond between two or more consenting people. Sudara blu celebrates diversity of love and community and shows support for the LGBTQ+ community not only in Pride Month, but every day through out the year.